Meridian is a fully integrated life sciences company that manufactures, markets and distributes a broad range of innovative diagnostic test kits, purified reagents and related products and offers biopharmaceutical enabling technologies. Utilizing a variety of methods, these products provide accuracy, simplicity and speed in the early diagnosis and treatment of common medical conditions, such as gastrointestinal, viral, urinary and respiratory infections.
This position plays a key role at Meridian as the business owner for the C. diff products (e.g. ImmunioCard Toxin A&B and Premier Toxin A&B). This position entails global product leadership and U.S P&L responsibility, identifying and driving new product development, developing and executing the marketing plans, and addressing day-to-day needs for the assigned product lines.
Lead the C. diff product portfolio:
Analyze market and customers to provide accurate forecasts of all products
Manage cross functional development teams as part of product launch process
Support the building and maintaining key opinion leaders that will impact development and growth of product line(s)
Manage product promotions/promotional programs to internal & external customers
Demonstrate ownership of product line by leading cross functional teams regarding:
resolution of on-going product issues related to performance and inventory
communication with global counterparts
specific product presentations when required (trade shows, local meetings, etc.)
Assist in the coordination of product development, design, and production by managing the product design and transfer process as outlined in the Standard Operating Procedure.
Communicate pertinent information to the appropriate parties including administration, sales, distributor partners (Cardinal/Fisher), subsidiaries, technical support, R&D, etc
Actively participate in the resolution of customer conflicts/issues through constant communication with field sales, tech support, and end users.
Build strong relationships with key customers, thought leaders, and KOLs through active communication and field travel.
Work with Director to develop product-specific marketing plans that include positioning, advertising, promotion, pricing and competitive analysis
Coordinate and/or participate in current product assessments with sales force, end-user focus groups, and KOL discussions.
Work with program management to identify and ensure product improvements and maximum product life
Ensure appropriate input into strategic business plan with program management, setting market share and profitability objectives
Assist in developing strategic plans for key accounts as well as core business strategy with sales management.
Execute the overall Strategic Plan for the assigned product line(s) including product promotions for customers, distributor partners and Meridian sales personnel.
Manage pricing guidelines and evaluate pricing trends.
Tactics and Execution
Responsible for maintaining all routine aspects of the product line, including:
Work with Tech Support to establish objectives for product education and sales programs as well as methods to measure effectiveness.
Participate regularly in presenting sales programs and regional training sessions.
Creation of product collateral and sales tools.
Work with the sales department to coordinate product promotions. For the products or areas being promoted, develop strategies and tactics to incentivize the customers in conjunction with the sales departments incentive plan for the sales force.
Coordinate and participate in appropriate trade shows.
Monitor competitive information and trends in the marketplace via information from the sales force, customer interaction, market research, KOLs, etc.
Strategically analyze and thoroughly understand competitive strategies and tactics to develop and communicate effective counter attack plans for specific product lines to ensure success.
Protect current customer base by creating competitive barriers to ensure maximized success of product launch strategy
Bachelors degree in Business, Marketing, or related field OR degree in related scientific discipline with appropriate experience. MBA preferred.
Minimum 4+ years of experience in Marketing, preferably in the Healthcare industry and with an additional 2 years of sales experience
Must have cross functional team experience, preferably in a leadership role.
Sales experience in the healthcare industry and/or new product launches a plus.
Skills, Specialized Knowledge and Abilities:
Dedication to mission accomplishment
Demonstrated true passion for the business area and product lines
Proven strength in interacting with high level customers
Proven ability to lead and influence others
Excellent interpersonal skills
Ability to work under pressure and meet deadlines
Developing and conducting successful presentations to all levels of audiences
Good Microsoft Office skills
Ability to quickly learn technical subject matter
Ability to maintain regular attendance and punctuality requirments
Will be required to work hours outside the normal schedule to ensure departmental goals
Requirements (Physical, Mental, Environmental Demands):
Must be able to concentrate, analyze and solve complex issues throughout the course of the work shift.
Ability to go up and down several flights of stairs throughout the work day in a multi-location facility.
Must be able to lift 20 lbs.
Must be able to wear personal protective equipment (gloves, face shields/safety glasses, etc.).
Must be able to adhere to applicable biosafety practices when on the manufacturing floor or in laboratories
Ability to stand, stoop, reach, push and pull throughout the course of the work shift We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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