With annual revenues of approximately $650 million, Batesville is the world's largest manufacturer and distributor of death care products. Batesville's products range from metal and hardwood burial caskets, cremation products, technology solutions, and innovative casket containers. Batesville traces its roots back to 1884 when it began producing hand-made wooden caskets as the Batesville Coffin Company. In 1906, John Hillenbrand acquired the company and renamed it Batesville Casket Company.
Today, Batesville operates as a subsidiary of Hillenbrand, Inc. and is publicly traded on the NYSE (NYSE: HI). Batesville has been recognized for award winning manufacturing facilities and operational excellence. Recently, Batesville's manufacturing operations were identified by Industry Week as one of the Top 10 Manufacturing Plants in North America. The combination of an iconic brand, a truly consultative sales approach, innovative products and services, outstanding customer support and service, and best in class logistics footprint enables Batesville to drive value and profitability.
This position will responsible for the design, development, and promotion of our technology offerings and meeting the related revenue objectives of Batesville Interactive. This position will work closely with our other Product Managers to maximize our market penetration across all of our platforms with funeral homes & cemeteries, and reach the families they serve directly, and the friends and relatives of those families indirectly, with messaging and revenue-generating opportunities
Manage the existing products
Develop new products to fit emerging consumer needs, maintaining Batesville's leadership position in funeral service technology
Manage all products to meet the revenue and margin objectives of Batesville Interactive
Work with Batesville reps, customers, and families to defined appropriate functional requirements for new products and enhancements to existing ones
Work closely with the technical development team to translate business requirements into technical requirements, ensuring the delivery of products that succeed in the market
Create and manage forecasts for each product, including the quarterly RFF process
Partner with our sales team to promote the products to our customers and meet the revenue objectives for each product
Manage all aspects of the product marketing mix (Product, Price, Place, Promotion, Positioning)
Work with Batesville marcom to design and execute marketing materials and campaigns as required to meet business objectives
Work closely with the Consumer Product Manager and the Funeral Home Product Manager to ensure that the funeral home platform products support our expansion into consumer offerings for families, friends, and relatives
Monitor the marketplace position of our products and the efforts of competitors
Take total responsibility for the success of each product in the segment, including taking appropriate steps to secure the cooperation / support within Batesville to make each product a winner
Ideal Candidate Profile
An accomplished marketing professional with exceptional vision and advance project management experience. Ability to effectively develop and then champion the commercial success of the resulting output of high-profile technology products.
Education and Experience Required
5+ years experience in marketing or product development
Experience (3+ Years) in technology product development and/or support
Experience (3+ Years) developing / marketing web-related products
Knowledge and experience of web 2.0 topics (social media, SEO, SEM, Website UI)
Strong communication skills, both orally and in written text
Strong presentation skills
Strong self organization skills
Solid command of basic Microsoft Office programs, PowerPoint, Word, and Excel
Strong project management skills
Negotiating and third-party relationship establishment experience
Sales experience is a plus
Funeral Industry experience is a plus
Ability to train/manage/lead LEAN or CI activities and initiatives
Primary Hillenbrand Competencies
Creativity: Develops new and unique ideas to solve problems or to create opportunities; thinks outside of the box; creates an environment for free flowing ideas and demonstrates innovative and unrestrained thinking.
Adaptability: Effectively responds to change and is comfortable with ambiguity; manages conflicting priorities; comfortably handles risk and uncertainty; learns quickly when facing new problems; open to change; analyzes both successes and failures for clues to improvement; enjoys the challenge of unfamiliar tasks.
Business Savvy: Has and applies broad understanding of business practices to current responsibilities; demonstrates knowledge and/or experience across a range of different functions (e.g., finance, marketing, operations, product development, etc.); understands the role of different functions and the interplay among them; understands competitive dynamics; is aware of how strategies and tactics work in the marketplace
Customer Orientation: Understands and meets the expectations and requirements of internal and external customers; gets firsthand customer information and uses it to meet customers' needs by providing the highest quality products and services; acts with customers in mind; develops effective relationships with customers and gains their trust and respect. Clearly communicates the customer role in developing systems required to meet user needs and the importance of user involvement in the systems development process.
Vision: Understands the company vision and builds on it; sees ahead clearly; anticipates future consequences and trends accurately; reduces complex issues into a simple and compelling direction; inspires support for, alignment of and commitment to the vision.
Teamwork: Supports team efforts; cooperates and works well with others in the pursuit of team goals; builds group cohesiveness by emphasizing team objectives and reinforcing cooperation; creates strong morale in his/her team and across functions; shares wins and successes; brings a feeling of participation and belonging to the team.
Action/Results Oriented: Achieves high level, sustainable performance and results; is bottom-line oriented; steadfastly pushes self and encourages others to grasp ownership for achieving timely, quality, agreed upon results; is highly energetic; not fearful of acting with less than complete data and planning; seizes opportunities and acts upon them; displays a sense of urgency.
Communication: Presents ideas in a style that is clear, fluent and to-the-point; keeps the attention of others; clearly articulates the key points of an issue; takes recipients' perspectives into consideration when communicating; listens to and understands views of others; knows who needs what information and communicates information in a concise, timely and straightforward fashion; not afraid to communicate difficult messages.
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